Do you watch Survivor?

Or I should ask, when was the last time you watched Survivor?

Pretty sure I’ve never met someone who hasn’t at least seen one or two episodes of the wildly successful show.

My 14yo son and I started watching old seasons last summer. It’s become our summer...

I'm giving credit to Seth Godin for this one.

PLU is "People like us"

and it is the secret to knowing what to share on social media

You aren't talking to everyone. You can't talk to everyone. Everyone is not your audience.

You are talking to a small group of people.

And yes, a couple million...