audience community engagement people like us relationship Nov 30, 2022

I'm giving credit to Seth Godin for this one.

PLU is "People like us"

and it is the secret to knowing what to share on social media

You aren't talking to everyone. You can't talk to everyone. Everyone is not your audience.

You are talking to a small group of people.

And yes, a couple million people could be considered a small group.

People want to feel part of a community. They want to be in the know. On the inside.

"People like us" want to know about things that you're sharing.

Get specific on the things, on the intel, on the insider info. Remember it's a community and you're leaning in to give the info to "people like us" and not everyone.

Have you done this? What have you noticed?