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Sweating holidays Nov 07, 2022

Every year.

Every single year there are posts and memes and articles and complaints about how the holidays creep in earlier and earlier.

"What about Thanksgiving?" the people cry.

"It's all about the dollar," others lament.

"Can't we enjoy November without Christmas music being shoved down our...

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Reels are trendy Nov 03, 2022

TikTok videos are trendy.

Trends are great for a few minutes of fun. And to get new eyeballs on your content and offers.

But the very word "trendy" in social media is defined as being relevant "within a short period of time."

A short period of time.

Trends are not strategies.

Reels and TikToks...

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Hooks without words Oct 20, 2022

Someone recently said they hate the term "hook" because it makes people sound like fish.

And that we just want to catch them.

I mean, I guess that's true. But find a better word for grabbing attention and then keeping people on the line. Giving them value and sharing what can help them/serve...

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