It happens all the time.

People start a social media account because of PASSION.

They're excited.

They want to change lives, make a difference, connect with others.

And that is an awesome place to start.

Then... they start getting frustrated. Hitting roadblocks. Getting negative feedback. Trolls....

I'm giving credit to Seth Godin for this one.

PLU is "People like us"

and it is the secret to knowing what to share on social media

You aren't talking to everyone. You can't talk to everyone. Everyone is not your audience.

You are talking to a small group of people.

And yes, a couple million...