If you've ever had dirty dishes sit in a sink...

you know how much more difficult they are to clean once they have crusty, dried food on them.

Looking at a sink full of dirty dishes is overwhelming. You want to keep pushing it until you REALLY need a clean plate or fork...

... or until someone...

Do you write like you talk?

Or do you talk like you write?

Perhaps you write like you think you should talk... if you were presenting to a room full of professors, dignitaries, and royalty.

Methinks there shall be dancing when the darkness descends and symbolizes the end of this glorious day.

Why...

Wondering how to grow your audience?

Look at your social media feed. Imagine it’s a stranger’s account. What are the emotions you feel? Who would see it and think, “this looks like me” (meaning what they aspire to be)?

Is it clear what you offer?

Is it clear from just looking...

(originally written and shared in December 2019)

Let me tell you a little story about my new neighbors. They moved in a few months ago (which is a few months after we moved in). I can see their backyard from my office window so I think of them every single day.

I made a plate of Rice Krispie...

If you want to be NOTICED and NOT IGNORED on social media (and quite possibly in all of life), the best thing you can do is be really, really loud and obnoxious.



OR... you can do something else, which is to NOTICE and NOT IGNORE.

The quickest way to lose audience, engagement, customers, and...

Lean in real close for the most secretive secret about Instagram growth:

Shhh... come closer...

A little bit closer...

Are you leaning all the way in?

The real Instagram secret:

And the best way to make real connections,...

Name that movie and who said it: "It's a television not a telephone."

 Social media is a conversation, not a speech. The best way to connect is to practice telephone, not television. 

“Hello? Is anyone there? Alright, like I was saying, today has been a really weird day. First, I...