Many of these posts are from our weeklyĀ Newsletter
Imagine how nice it would be if they were sent directly to your email each Tuesday!
No SPAM. Only awesome ideas and tips for your life and business.
I'm giving credit to Seth Godin for this one.
PLU is "People like us"
and it is the secret to knowing what to share on social media
You aren't talking to everyone. You can't talk to everyone. Everyone is not your audience.
You are talking to a small group of people.
And yes, a couple million...
"Sorry I didn't post yesterday..."
"I know it's been a while..."
"So many of you have asked where I've been..."
"We've been so slammed with the sale which is why we haven't been on here..."
Can I tell you a really big secret about excuses like these?
NOBODY CARES.
Sure, they care. Of course....
You might be the villain.
WHOA!
Hear me out. In messaging and marketing, we often talk about making the customer the hero.
The buyer is the hero.
The audience as hero.
The BRAND is not the hero.
"But," you might be thinking, "Anna... our product (or brand or service or education) can help...
