THE BLOG

PLU audience community engagement people like us relationship Nov 30, 2022

I'm giving credit to Seth Godin for this one.

PLU is "People like us"

and it is the secret to knowing what to share on social media

You...

Excuses excuses audience excuses social media Nov 09, 2022

"Sorry I didn't post yesterday..."

"I know it's been a while..."

"So many of you have asked where I've been..."

"We've been so slammed...

If you think you're the hero... audience marketing Oct 27, 2022

You might be the villain.

WHOA!

Hear me out. In messaging and marketing, we often talk about making the customer the hero.

The buyer is...

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