When was the last time you visited a mall?

The malls of my childhood are long gone, but let's pretend we are back in a bustling mall in 1995. People are THERE and ready to shop.

Let's also imagine you have a store inside that mall. It looks a lot like your Instagram account and what you offer.

If...

That could be a SLIGHT exaggeration, but not much.

I would say about 98% of people I talk to about social media tell me this: "I don't want to be famous, I just want my business to succeed." 

... or some version of that.

"I don't want to be an influencer..."

"I don't want to be the face...

TikTok videos are trendy.

Trends are great for a few minutes of fun. And to get new eyeballs on your content and offers.

But the very word "trendy" in social media is defined as being relevant "within a short period of time."

A short period of time.

Trends are not strategies.

Reels and TikToks...

Have you ever had a "troll" comment on your posts or videos?

If you had a brick and mortar store and someone came in and asked to use your bathroom, made a huge smelly mess in there, touched your product and said it reminded him of his Aunt Mildred’s toe fungus, and burped really loudly,...

(originally written and shared in December 2019)

Let me tell you a little story about my new neighbors. They moved in a few months ago (which is a few months after we moved in). I can see their backyard from my office window so I think of them every single day.

I made a plate of Rice Krispie...

When I got realllllly sick 12 years ago, I thought for a few weeks that my life was ending. I remember praying—more like CRYING—to God to let me live a little longer. I held my third child while he was sleeping and just sobbed. I pleaded in prayer to see my kids grow up. To have a...

One of my online students and friends showed up every day for two years on Instagram. She understood her audience. She did the work and bought my courses and showed up on the LiVEs where we talked about audience.

When something funny AND kinda tragic happened in her life, do you know what she...

Name that movie and who said it: "It's a television not a telephone."

 Social media is a conversation, not a speech. The best way to connect is to practice telephone, not television. 

“Hello? Is anyone there? Alright, like I was saying, today has been a really weird day. First, I...