98% of people on social say thisNov 10, 2022
That could be a SLIGHT exaggeration, but not much.
I would say about 98% of people I talk to about social media tell me this: "I don't want to be famous, I just want my business to succeed."
... or some version of that.
"I don't want to be an influencer..."
"I don't want to be the face of my brand..."
"It's not about me, it's the community..."
"I'm not an Instagram model, I just love helping people..."
"I feel awkward when I record, because it's not just me in our company..."
"My goal is to grow awareness for our service, not be Insta-famous..."
If this sounds like you, know that you are NOT alone. The only people I know who WANT to be famous on social media are a certain age group or those who genuinely want the specific lifestyle of an online celebrity. And it's not that many people. Most conversations I have include some version of the lines above.
Guess what? SAME. Me, too.
Years ago I remember having this conversation with a friend and saying, "It's not about ME. It's about the community. But how will they know I am not some creepy guy from some random part of the world pretending to be someone like me?"
She looked at me and said, "There's a reason dating apps have photos."
Yes. It can be superficial at times to have photos and videos. But we want to know who we are connecting with. We connect with PEOPLE first, before brands and ideas.
It's not about being famous. It's about connection.
Connection is sticky. Connection brings people back.
Remove the fear of "fame-seeking" to reframe it as "connection-seeking"... and see if that changes how you show up on social media.