Listen, I get it.

Sometimes it feels like there just isn't enough time in the day. Especially when running a business.

Especially when you feel like you're doing multiple jobs just to keep your business running.

And then you're supposed to CREATE CONTENT?

It can seem like the last thing on your...

Holy Instagram Glitches, Bat-friend!

Did you see all of the glitches on Instagram this morning?

Millions of accounts were “kicked out” or told their accounts were suspended.

Many noticed huge dips in their audience (followers) and getting kicked out or moved to other accounts they...

A trend is out?

Say it isn't so.

Trending audio has been on the lips and minds of Instagram creators and coaches for over a year. And I am here to tell you to let it go.

Three reasons why trending audio is not helping you:

1. It's annoying/basic

People scrolling through Reels do not want to hear...

Does that question send chills down your spine like it does for me?

When you answer the "What's for dinner?" how often are you met with positive response?

I'd say for my kids, it was more often than not met with disappointment.

Which is why the question is banned in our home.

In fact, if you ask...

Have you ever had a "troll" comment on your posts or videos?

If you had a brick and mortar store and someone came in and asked to use your bathroom, made a huge smelly mess in there, touched your product and said it reminded him of his Aunt Mildred’s toe fungus, and burped really loudly,...

Someone recently said they hate the term "hook" because it makes people sound like fish.

And that we just want to catch them.

I mean, I guess that's true. But find a better word for grabbing attention and then keeping people on the line. Giving them value and sharing what can help them/serve...

I see it all of the time, and you probably do, too.

Posts on Instagram and social media that are hard to read.

Not because they are long (sometimes that makes it difficult) and not because the words are $10 words when they could be a dime word (also can be frustrating).

No. It's the pretty but...

Do you write like you talk?

Or do you talk like you write?

Perhaps you write like you think you should talk... if you were presenting to a room full of professors, dignitaries, and royalty.

Methinks there shall be dancing when the darkness descends and symbolizes the end of this glorious day.

Why...

A few years ago, my son came home from school with a writing assignment and asked me to edit it for him.

I suggested he move a few sentences outside of his big paragraphs for flow and so it would be easier to read.

He was shocked.

Sentences can't stand alone, he had said. They need to be part of...

When you're making an Instagram Reel, it's tempting to use trending audio.

Trends are trendy, so why not?

Plus, many of us have seen that using trending audio helps our content get seen by more people and new audiences.

Ok. That worked for a while.

Here is why using ORIGINAL audio is  now.

...

I have this thing with spatulas. Seriously.

There are at least a dozen spatulas in my kitchen, most of them I purchased at an estate sale. I'm telling you, they don't make spatulas like they used to.

And...

Spatulas make great microphones when you’re in a bind. Their sound quality is amazing...

Wondering how to grow your audience?

Look at your social media feed. Imagine it’s a stranger’s account. What are the emotions you feel? Who would see it and think, “this looks like me” (meaning what they aspire to be)?

Is it clear what you offer?

Is it clear from just looking...