If you’ve been on Instagram lately, there is a good chance you’ve seen a 1-second Reel.

They’re everywhere.

The most popular audio in this trend is the “blinking sound” which has over 1 million uses. There are other audios that sound identical or similar with hundreds of thousands of uses.

Does t...

Have you looked at your bio lately?

The one in your Instagram account.

Have you read it? As though you were meeting you (your account) for the first time?

Is it accurate? Is it updated? Is it about what THEY can expect if THEY follow? (As opposed to what most bios unfortunately do, which is talk ...

I think it is proving that MORE THAN EVER, showing up on your social media accounts is going to be paramount in maintaining relationships.

If you've been worried about showing your face in Instagram Stories or creating a YouTube channel because you don't feel comfortable... time to reassess.

Time ...

You're either born with it or you're not.

That's what a lot of people seem to think about feeling confident on camera. Especially recording yourself for video and Stories.

But I am telling you: ALMOST EVERYONE is awkward at first.

I have worked with people who were newscasters, reality tv celebri...

It happens all the time.

People start a social media account because of PASSION.

They're excited.

They want to change lives, make a difference, connect with others.

And that is an awesome place to start.

Then... they start getting frustrated. Hitting roadblocks. Getting negative feedback. Troll...

The Law of Assumption is, at its most basic: Assume what you want to happen.

Imagine it is already on its way.

"Awesome things happen to me."

and more specifically:

"Instagram is easy and I will find the right people when I share."

Gratitude is noticing and verbalizing your fortune and good thi...

Stories are like shirts.

Static posts (photos) are shoes.

Reels (video) are shorts.

Lives are sweaters/cardigans/jackets (you know, that extra layer).

Carousels are hats.

DMs and comments are undergarments.

Not one thing IS the outfit, but they all contribute. Not all are visible or necessary ...

Wouldn’t it be nice to have more fun on Instagram AND get better results?

It’s not about wishing Instagram did more for you or that you could “beat the algorithm.”

Nah.

It’s not just about deciding to post more often or show up on the app, it’s knowing how to serve your audience.

WITH a system to know h...

As I was standing in the post office today, I got a message from someone wishing "OLD Instagram" would be the current app version.

"I don't make Reels and I never plan to... I just want pictures for my digital scrapbook."

Great! Use it for that!

Since I was standing in a post office, I messaged b...

When was the last time you visited a mall?

The malls of my childhood are long gone, but let's pretend we are back in a bustling mall in 1995. People are THERE and ready to shop.

Let's also imagine you have a store inside that mall. It looks a lot like your Instagram account and what you offer.

If...

Remember the old phrase "sharing is caring"?

In my 2 minutes of research, I couldn't find where it originated, but it is fun to see how many interpretations the phrase has.

Which makes sense, because it is an old phrase that has been used by people all over the world. Of course it will change and ...

TikTok videos are trendy.

Trends are great for a few minutes of fun. And to get new eyeballs on your content and offers.

But the very word "trendy" in social media is defined as being relevant "within a short period of time."

A short period of time.

Trends are not strategies.

Reels and TikToks ...