I employed house cleaners about 5 years ago. At first, they came once a month to help with some deeper cleaning in my house. I was working full time and found that the occasional bathroom and floor cleaning just weren't cutting it.

And I wanted to spend more of my free time with my family.

...

Remember the old phrase "sharing is caring"?

In my 2 minutes of research, I couldn't find where it originated, but it is fun to see how many interpretations the phrase has.

Which makes sense, because it is an old phrase that has been used by people all over the world. Of course it will change and...

If you haven't been online for more than a week, then maybe you haven't heard the new Meghan Trainor song "I made you look"!

But if you have been online, you've probably heard it 100 times today. No? Just me?

It is STUCK in my head.

So much so that I am starting to dissect the lyrics. ha!

Some of...

You can now SCHEDULE your shares on Instagram!! FINALLY!!

Just like all new features, this will take some time to roll out for all accounts.

And it’s SUPER EXCITING!

We get to schedule what we share on Instagram up to 75 days in advance.

Cool cool cool. Seriously. Cool.

But…...

That could be a SLIGHT exaggeration, but not much.

I would say about 98% of people I talk to about social media tell me this: "I don't want to be famous, I just want my business to succeed." 

... or some version of that.

"I don't want to be an influencer..."

"I don't want to be the face...

"Sorry I didn't post yesterday..."

"I know it's been a while..."

"So many of you have asked where I've been..."

"We've been so slammed with the sale which is why we haven't been on here..."

Can I tell you a really big secret about excuses like these?

NOBODY CARES.

Sure, they care. Of course....

My son got in a car accident last night.

He is ok. The other driver is ok. 

We are thanking our stars for all involved being unharmed.

The cars are not ok. At all.

It rocks your world as a parent to get that call. "Mom, I've been in an accident."

On one hand, "phew, he can call. He seems...

Every year.

Every single year there are posts and memes and articles and complaints about how the holidays creep in earlier and earlier.

"What about Thanksgiving?" the people cry.

"It's all about the dollar," others lament.

"Can't we enjoy November without Christmas music being shoved down our...

Yesterday I wrote a blog post that I thought nailed it!

It was gone today.

Last week I created a Reel I worked on for WAY longer than I typically spend on Reels and felt like it was pretty cool. It was a 90-second Reel and it would never post. Couldn't save it. Couldn't make it a...

TikTok videos are trendy.

Trends are great for a few minutes of fun. And to get new eyeballs on your content and offers.

But the very word "trendy" in social media is defined as being relevant "within a short period of time."

A short period of time.

Trends are not strategies.

Reels and TikToks...

Listen, I get it.

Sometimes it feels like there just isn't enough time in the day. Especially when running a business.

Especially when you feel like you're doing multiple jobs just to keep your business running.

And then you're supposed to CREATE CONTENT?

It can seem like the last thing on your...

The most difficult thing to learn in marketing is also one of the most generous.

That is this phrase:

This is not for you.

But we want EVERYONE to buy from us. Because that means more sales, right?

Wrong.

You are not for everyone. I am not for everyone.

The more you can tell people who your...