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(originally written and shared in December 2019)
Let me tell you a little story about my new neighbors. They moved in a few months ago (which is a few months after we moved in). I can see their backyard from my office window so I think of them every single day.
I made a plate of Rice Krispie...
If you want to be NOTICED and NOT IGNORED on social media (and quite possibly in all of life), the best thing you can do is be really, really loud and obnoxious.
OR... you can do something else, which is to NOTICE and NOT IGNORE.
The quickest way to lose audience, engagement, customers, and...
When I got realllllly sick 12 years ago, I thought for a few weeks that my life was ending. I remember praying—more like CRYING—to God to let me live a little longer. I held my third child while he was sleeping and just sobbed. I pleaded in prayer to see my kids grow up. To have a...
One of my online students and friends showed up every day for two years on Instagram. She understood her audience. She did the work and bought my courses and showed up on the LiVEs where we talked about audience.
When something funny AND kinda tragic happened in her life, do you know what she...
Let’s talk about Dolly Parton.
Ms. Parton is a marketing genius. She is careful, thoughtful, calculated, funny, and straight up GENIUS. There is a lot we can learn from not only her business acumen, but her lyrics, relationships, and projects.
Parton’s father was an...
A better WHY!
Everyone is so focused on their WHY.
WHY are you in business?
WHY does your company matter?
WHY are you posting every day?
For the better part of a decade, brands and businesses have been focused on their “WHY” which is really a modern-version of “Mission...
Lean in real close for the most secretive secret about Instagram growth:
Shhh... come closer...
A little bit closer...
Are you leaning all the way in?
The real Instagram secret:
Instagram IS real! This is real life.
And the best way to make real connections,...
Have you ever used Poo-pourri? Not potpourri (the dried flowers and oils your mom and grandma used to have in bowls on the bathroom counter).
Poo-Pourri is a natural odor-eliminating spray you use before you go (to the bathroom). Founded in 2007 by Suzy Batiz in Texas, it...
Name that movie and who said it: "It's a television not a telephone."
Social media is a conversation, not a speech. The best way to connect is to practice telephone, not television.
“Hello? Is anyone there? Alright, like I was saying, today has been a really weird day. First, I...
