It happens all the time.

People start a social media account because of PASSION.

They're excited.

They want to change lives, make a difference, connect with others.

And that is an awesome place to start.

Then... they start getting frustrated. Hitting roadblocks. Getting negative feedback. Troll...

The Law of Assumption is, at its most basic: Assume what you want to happen.

Imagine it is already on its way.

"Awesome things happen to me."

and more specifically:

"Instagram is easy and I will find the right people when I share."

Gratitude is noticing and verbalizing your fortune and good thi...

Maybe it's time 100.

Or 1000.

But if you feel like you are the only one who wants to quit your business and run away to another country every month or week or day, you are definitely NOT alone.

Entrepreneurship is a roller coaster. You know it. You've heard it said before, but when you are on the...

What do you do when it's been a month since you've posted on your blog or on your social media account or email?

You just start posting.

No excuses.

No waiting for a better time.

Just share.

Who me? Yeah. It's time. Let's go. 

Have you shared lately? 

Worried that you're saying the same thing over and over and over and over again?

I hope you ARE saying the same thing over and over and over again.

Redundancy is imperative for a brand. Especially a new brand.

How else will people know what you offer? How will they share you with their friends or...

Stories are like shirts.

Static posts (photos) are shoes.

Reels (video) are shorts.

Lives are sweaters/cardigans/jackets (you know, that extra layer).

Carousels are hats.

DMs and comments are undergarments.

Not one thing IS the outfit, but they all contribute. Not all are visible or necessary ...

Wouldn’t it be nice to have more fun on Instagram AND get better results?

It’s not about wishing Instagram did more for you or that you could “beat the algorithm.”

Nah.

It’s not just about deciding to post more often or show up on the app, it’s knowing how to serve your audience.

WITH a system to know h...

As I was standing in the post office today, I got a message from someone wishing "OLD Instagram" would be the current app version.

"I don't make Reels and I never plan to... I just want pictures for my digital scrapbook."

Great! Use it for that!

Since I was standing in a post office, I messaged b...

I'm giving credit to Seth Godin for this one.

PLU is "People like us"

and it is the secret to knowing what to share on social media

You aren't talking to everyone. You can't talk to everyone. Everyone is not your audience.

You are talking to a small group of people.

And yes, a couple million pe...

When was the last time you visited a mall?

The malls of my childhood are long gone, but let's pretend we are back in a bustling mall in 1995. People are THERE and ready to shop.

Let's also imagine you have a store inside that mall. It looks a lot like your Instagram account and what you offer.

If...

Prices are going up.

WE KNOW!

We hear about it all of the time.

We have heard about inflation and price increases and that everyone (including and especially) the small businesses are being hit with rising costs.

Because of that, our prices are increasing.

WE KNOW!

And we don't want to hear ab...

The funny thing is, I started writing about house cleaners a couple days ago because something happened last week that made me think, "I got to write a blog post about this."

I haven't even shared it yet. ha!

Last time my house cleaners were here, we discussed how they would be out of town over Th...