THE BLOG

Yesterday I wrote a blog post that I thought nailed it!

It was gone today.

Last week I created a Reel I worked on for WAY...

TikTok videos are trendy.

Trends are great for a few minutes of fun. And to get new eyeballs on your content and offers.

But the very...

Listen, I get it.

Sometimes it feels like there just isn't enough time in the day. Especially when running a business.

Especially when...

The most difficult thing to learn in marketing is also one of the most generous.

That is this phrase:

This is not for you.

But we want...

Holy Instagram Glitches, Bat-friend!

Did you see all of the glitches on Instagram this morning?

Millions of accounts were “kicked...

What happens when you miss a day?

Sharing on social media or your blog or email?

I set a goal to write every day, M–F on this blog....

You might be the villain.

WHOA!

Hear me out. In messaging and marketing, we often talk about making the customer the hero.

The buyer is...

A trend is out?

Say it isn't so.

Trending audio has been on the lips and minds of Instagram creators and coaches for over a year. And I...

Does that question send chills down your spine like it does for me?

When you answer the "What's for dinner?" how often are you met with...

There is this quote from Napoleon Hill I came across recently:

"The more one tries to teach a subject, the more one learns about it."

...

Have you ever had a "troll" comment on your posts or videos?

If you had a brick and mortar store and someone came in and asked to use...

Someone recently said they hate the term "hook" because it makes people sound like fish.

And that we just want to catch them.

I mean, I...

I go for a walk almost every morning.

It's amazing what it does for my mental clarity. Even in the middle of winter or on a "horrible...

This stat blows me away every time I see it.

According to a report from InsightSlice, the Global Digital Content Creation Market...

I see it all of the time, and you probably do, too.

Posts on Instagram and social media that are hard to read.

Not because they are long...

Do you remember the kids on YouTube who were making millions of dollars every year by "unboxing" toys?

Why?

How?

It is often-mocked, yet...

If you've ever had dirty dishes sit in a sink...

you know how much more difficult they are to clean once they have crusty, dried food on...

Do you write like you talk?

Or do you talk like you write?

Perhaps you write like you think you should talk... if you were presenting to...

A few years ago, my son came home from school with a writing assignment and asked me to edit it for him.

I suggested he move a few...

When you're making an Instagram Reel, it's tempting to use trending audio.

Trends are trendy, so why not?

Plus, many of us have seen that...

I don't want to make you uncomfortable talking about random bumps on bodies, but I'm already this far into it...

There was a bump on my...

I have this thing with spatulas. Seriously.

There are at least a dozen spatulas in my kitchen, most of them I purchased at an estate sale....

"Fear is what you feel. Work is what you do."

I’m all for feelings. All for them. I feel deeply and strongly and sincerely.

I also...

Wondering how to grow your audience?

Look at your social media feed. Imagine it’s a stranger’s account. What are the emotions...