Don't fear redundancy

Dec 08, 2022

Worried that you're saying the same thing over and over and over and over again?

I hope you ARE saying the same thing over and over and over again.

Redundancy is imperative for a brand. Especially a new brand.

How else will people know what you offer? How will they share you with their friends or anyone they know? If they don't know how to explain you SIMPLY, they won't explain you at all.

If you are redundant, it means you are taking space in your audience's brain. If you talk about homes or coping skills or cookie recipes, but want to add something NEW to the mix... DON'T. Keep talking about that one thing. Shake it up, if you must, but stay on topic.

Take up space. Be easy to share.

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